Firstly, low barrier offers remove the financial barrier that often prevents people from trying out a new fitness program or service. By offering a low-cost or free trial, potential clients can try out the program without committing to a large financial investment upfront. This can make it easier for people to take that first step towards getting in shape, especially if they're unsure about whether or not the program will work for them.

Secondly, low barrier offers allow potential clients to experience the value of the program before committing to a long-term membership. This gives them a chance to see if the program fits their needs and preferences, and to determine whether or not they feel comfortable with the environment and the trainers.

Finally, low barrier offers can be an effective way for fitness businesses to generate leads and build their client base. By offering a low-cost or free trial, businesses can attract potential clients who might not have otherwise considered their services, and build a relationship with them over time.

Overall, low barrier offers can be a powerful way for fitness businesses to attract new clients, build relationships, and ultimately grow their business. By removing barriers to entry and providing a positive experience for potential clients, fitness businesses can set themselves up for long-term success.